Wellness
Protein Sources Beyond Meat: A Local Guide
From Diriyah's heritage legumes to the supplement shelves of Riyadh's fitness-obsessed gym districts, Saudi Arabia's expanding wellness scene is rethinking where protein comes from.
4 min read
Wellness
From Diriyah's heritage legumes to the supplement shelves of Riyadh's fitness-obsessed gym districts, Saudi Arabia's expanding wellness scene is rethinking where protein comes from.
4 min read

Riyadh's appetite for protein isn't slowing down — but the city's definition of what counts as a serious source is shifting. A growing body of nutritional evidence, combined with rising red meat prices and a younger, gym-going population hungry for variety, has pushed plant-based and alternative protein options into the mainstream conversation here in ways that would have seemed unlikely five years ago.
The timing matters. Saudi Vision 2030's emphasis on public health and preventive medicine has fed directly into government nutrition campaigns. The Saudi Food and Drug Authority updated its dietary guidelines in early 2025 to explicitly encourage diversification away from red meat, citing cardiovascular disease rates among Saudi adults that remain among the highest in the Gulf. That institutional nudge is now reaching consumers.
The good news: the Kingdom's culinary heritage is already rich in non-meat protein. Ful medames — slow-cooked fava beans — has been a breakfast staple for generations and delivers roughly 13 grams of protein per 200-gram serving. Dried lentils at Souq Al-Zal in Al-Bathaa district sell for as little as 6 SAR per kilogram, making them among the most affordable protein sources available anywhere in the city. Chickpeas, black-eyed peas and adas (lentil) soups are fixtures in traditional Saudi cooking that nutritionists say deserve far more credit than they typically receive.
Eggs remain the city's most versatile and cost-effective option. A tray of 30 eggs at a Danube Supermarket branch — there are now 14 locations across Riyadh — runs around 22 to 25 SAR, delivering roughly 6 grams of protein per egg at a price point few other sources can match. Full-fat labneh and jareesh, a traditional cracked wheat dish often served with yoghurt, round out a genuinely impressive local protein pantry that predates every wellness trend by centuries.
Greek-style yoghurt sales at Tamimi Markets in the Sulaimaniyah and Al-Nakheel neighbourhoods have roughly doubled over the past 18 months, according to figures shared by the chain's corporate communications team in a May 2026 retail report. Cottage cheese, almost absent from Riyadh shelves in 2020, now occupies a dedicated refrigerated section at most hypermarkets, priced between 15 and 22 SAR per 400-gram tub.
Beyond the supermarket aisle, Riyadh's supplement and specialty food sector is maturing fast. GNC's flagship store on Tahlia Street stocks pea protein isolate, hemp seed protein and a growing range of plant-based blends — all halal-certified — with prices starting around 120 SAR for a 500-gram pouch. The Nutrition House, which operates outlets in both Mall of Arabia and Riyadh Park, has expanded its plant-protein range by roughly 40 percent since January 2025.
Seeds deserve particular attention. Pumpkin seeds carry nearly 9 grams of protein per 30-gram handful and are available loose at Al-Othaim Markets across the city for 18 to 22 SAR per 500 grams. Edamame — frozen, and increasingly fresh — has appeared at several premium grocers in the Diplomatic Quarter, offering 17 grams of protein per cooked cup. Quinoa, once an expensive import curiosity, now retails at approximately 25 SAR per kilogram at most large supermarkets, a price drop of nearly 30 percent since 2023 as domestic distribution improved.
Tofu remains a harder sell culturally, though a handful of health-focused restaurants on Prince Mohammed bin Abdulaziz Road — including Japanese and pan-Asian venues — have quietly normalised it on menus read by Riyadh's professional class.
For residents looking to restructure their plates, the practical starting point is simpler than any supplement stack: ful at breakfast, a handful of roasted chickpeas as a midday snack, labneh with dinner. The infrastructure is already here. The Saudi Dietetic Association, which holds regular public workshops at King Saud University Medical City, recommends that adults aim for 0.8 to 1.2 grams of protein per kilogram of body weight daily — a target most Riyadh households can hit without touching a piece of red meat. Anyone with specific health concerns or dietary requirements should consult a registered dietitian before making significant changes.
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Published by The Daily Riyadh
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